Sustainable Fabric Protection

Time: 12:10 pm - 12:30 pm

Date: Tuesday 14 May


Sustainability is integral to everything we do. From the raw materials we source and the way we use them, to the ingredients we create, we believe in being a responsible company.
Our sustainable fabric protection ingredients are no different. Once fabric softeners were simply a vehicle to deliver fragrance and anti-static properties to garments however, consumers are now demanding new performance attributes from these products. With the correct performance additive, sustainable fabric protection leading to clothes that look and feel better for longer periods of time is now available.
Our novel biopolymer that is substantive to fibres, delivers total fabric protection giving longer lasting benefits to garments. Limiting the damage from the washing and drying process, our protein based technology delivers colour protection, reduced greying of whites and fibre protection to keep garments looking newer for longer.
Not only this, but with increased recognition of embedded carbon in Home Care supply chains, we are able to review and provide the intrinsic and extrinsic sustainability benefits of our products which are becoming increasing important for consumers.

Speaker: Katie Dec, Sales Manager – Europe, Croda Europe Limited


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