On a global scale, there is an increased consumer demand for;

• Utilising sustainable materials
• Cutting water consumption
• Reducing carbon emissions
• Minimising single-use packaging

What is the Home Care industry doing to meet these requirements? At Surfachem, we believe that concentrated products are the most logical step towards a more sustainable planet. From reduced shipping of water, to less plastic pollution, this approach boasts untapped opportunities.

Our presentation, ‘Concentrate!’ aims to not only explore the potential of concentrated products, but to also share the scope of our current technical laboratory and blending facilities, both of which support the development and delivery of this next wave of everyday cleaning products.

TEGO® PP 1027 is a new polymer, used in cleaning formulations for floors and shiny surfaces.
It is designed for home and professional use and provides a significantly improved gloss on treated surfaces.
The innovative and multifunctional additive provides a unique repair effect and reduces the appearance of fine scratches on a wide variety of surfaces. Just a small amount of TEGO® PP 1027 is sufficient to make frequently used areas appear fresh and new. It shows excellent compatibility with all types of surfactants and other formulation ingredients and is stable over a wide pH range.

In the age of digitalization customers expect to find information of interest fast, anytime and anywhere.
With intoCleaning Evonik focusses on bundling all product information, sample orders, videos, concepts and digital tools in a cloud-based portal. The new customer portal features a detailed product selection tool that will allow customers to quickly drill down to chemistry solutions meeting a variety of application, registration, and use criteria. It is accessible 24/7, from anywhere and from any device. Enjoy exploring intoCleaning to experience technical solutions on demand.

Organo-modified silicones enable a variety of effects in car care products such as hydrophobicity, durability and shine. The latest developments in the field of silicones, taking into account current regulations, are ideally suited for the formulation of high-quality products such as drying aids, spray waxes, paint polishes or plastic care products.

Biocidal Product Family (BPF) concept is a powerful tool for the industry, since it allows to group similar products, giving some space to future innovation and allowing to save significative amounts of money. It has been quite welcomed and widely used to accommodate full product portfolios. Since in many cases the number of products belonging to the family was quite big, last July authorities decided to reduce the complexity of BPF producing a guidance document setting clear rules on the similarity concepts. This presentation explains how to build a BPF according to the new criteria.

In this presentation we are going to take a closer look at trends and developments impacting the home care industry. What is driving growth and how is the industry likely to perform over the next five years? Sustainability and the emergence of new products, as well as services and new business models - enabled through advanced technologies - will continue to cause disruption, forcing companies to constantly re-invent themselves and their products if they are to stay relevant in an ever-changing market environment.

The focus of the BPR is to harmonise the rules on the making the products available on the market, whilst ensuring a high level of protection of both human and animal health and the environment. On the other hand, the BPR improved a lot the workload for companies in order to authorise a BP. In addition, the recent publication of the ED provision and the new guidance on BP families make it even more complicated and costly. How SME can support their products? Task forces may represent a good opportunity to preserve the market.

Removing hard water ions such as calcium and magnesium is a key part of many industrial and domestic processes that involve the use of water, including automatic dish wash and laundry. if these ions are not removed, insoluble deposit build up, resulting in dirty dishes, carbonate deposits on glass, fabrics greyness and industrial equipment that can become fouled up with scale.

The formulators are always looking for the most innovative and sustainable solution that can combine the best cleaning performances in combination with the best economic results.

The green aminicarboxylates (APCs) such as trisodium methylglycine diacetate (MGDA) and tetrasodium glutamate diacetate (GLDA) are highly effective to control the water hardness and boosting the cleaning performances.

They can be used as drop in replacement phophates (STPP,TKPP and other) and standard chelates. Furthermore, the green APCs outperform other alternative such as citrates gluconates.

Nouryon, as market leading chelating producer, is continuosly investing in research, development and innovation to find more sustainable and cost effective solutions. Nouryon is currently the only company that offer the full range of biodegradable chelating agents with superior ecological and toxilogical profile like MGDA and GLDA under the brand "Dissolvine".